Search Marketing involves increasing a web site’s visibility across major search engines and directories through a combination of search engine optimisation and paid search advertising – in other words, it is about how easily your target consumers can find you when they are searching for your products and services on the Internet.
Speed 2 Market provides clients with comprehensive search marketing offerings including:
- Paid Search Advertising (SEM)
- Organic Search (SEO)
- Directory Submissions
- Metrics
- Traffic by day, week, month or designated period
- Referring search engines and search terms for each engine
- Destination pages and the search terms used to find that page
- Event and ROI tracking is available when post click tracking is implemented
In order to optimise sites for return on investment, Speed 2 Market obtains ROI metrics from clients including:
- CPA (Cost per Acquisition)
- CPE (Cost per Event)
- ROAS (Return on Advertising Spend)
- Custom RACV ROI Metrics
This will allow Speed 2 Market to fine tune activity to focus on the client’s bottom-line; factors affecting ROI include:
- The targeted keyword
- The actual search term used
- The group of themed words surrounding the targeted keyword
- The template or marketing message (title, description etc.) if paid
- The landing page (typically this represents a product or service being promoted)
- The originating search engine
- The price paid for the click if paid