http://www.chartermason.com/
Introduction
Charter Mason is an organisational performance consulting company who act
as an enabler for clients to align resources in their business. Their services
focus on strategy execution; managing complex change in the way their clients
engage human capital to run business processes and to the enterprise systems
that support them.
Charter Mason represents a number of professional service organisations
that have all enjoyed success in their own market domains. The company was born
out of the recognition of a need for an integrated approach across multiple
disciplines of organisational performance to effectively manage complex change.
Primarily these disciplines span the human performance, process effectiveness
and systems, domains of the enterprise and focus on their ability to help
clients deliver to stakeholder expectations.
Charter Mason is the representative capability of a number of organisations
within the group as well as a number of Partner organisations that provide
specialist capability.
The Challenge
Integrate business units in the online environment by delivering a
complete Content Management Solution so that Charter Mason could manage the
content and regular news articles. Charter Mason also requested that we
implement an email marketing tool so that they could acquire new contacts and
the ability to email their clients and staff regular news.
The Process
The creative department came up with a template which would work
consistently within the website. The layout and functionality is consistent and
its functionality is important for the brand, and its universality.
The Result
Charter Mason did not have an online solution so we implemented a Content
Management tool that enables the client
to update their website with ease whenever they want. They are able to add new
sections dynamically, add new articles and insert images etc. The new website
will help bring brand awareness, and has provided Charter Mason with the
ability to communicate with their staff, customers and potential customers.
Charter Mason are now receiving several hundred leads each month.